Prysm CEO Interviewed at Cisco Collaboration Summit


Watch Prysm CEO's Amit Jain describing Prysm's next-generation collaboration platform at the Cisco Collaboration Summit.

Video Transcription
James Bedford: I'm being joined by Amit Jain from Prysm. Amit, thank you for joining me today. How're you finding Florida so far?
Amit: Very nice
James Bedford: It's hot, isn't it?
Amit: I'm used to it
James Bedford: And you're the hot seat today.
Amit: Yes
James Bedford: Amit tell me about Prysm and the services and solutions you provide your customers.
Amit: Prysm has invented a new display solution that allows you to make large format video walls. Large format video walls allow you to be applied in many kinds of verticals. Whether it is a lobby, or collaboration, or command and control, broadcasting, to any out of the home large format display application. This technology has been invented by Prysm completely owned worldwide by Prysm. We control our manufacturing, we control our own component development and hence we control our own destiny.
James Bedford: So completely self-sufficient then?
Amit: Absolutely! Totally vertically integrated and I can say we brought the display technology back to USA.
James Bedford: Fantastic! I was having a think today, because your technology is definitely unique. We’re in a society where we have to engage customers and partners all the time you know, really immerse them in unique opportunities and as I said your technology is definitely unique. Tell me more about your LPD technology. I believe it's very different from your traditional projectors and an LCD.
Amit:  It's completely different, the right way to say it, is a new display platform and staying away from what actual products are today. It’s a display platform, LPD stands for laser phosphor display.
James Bedford: Laser Phosphor Display?
Amit:  What you have is a laser engine that shines/focuses a laser on a sub-pixel which is a red phosphor, green phosphor, a blue phosphor and turns it on wirelessly.
James Bedford:  So every single pixel is a laser?
Amit:  Every single pixel is a phosphor coated sub-pixel. And laser is only a few of them as laser engine, which is shining on the pixels. Lasers are actually a typical Blu-ray technology, which is used in common day life today, in Blu-ray players, or products that use those types of lasers. So we use mass-market laser technology and we scan the laser on the screen and the scanning system is very much like a laser printer, which is mass market. So we take the mass market component of scanner and finally we shine them on a custom created phosphor screen and when a laser of a particular wavelength hits a phosphor screen, you get red, green, or blue coming out of the screen and that mix creates an image. The cool thing about it is the laser is only on when a pixel needs it otherwise it's off, so you get true black.
James Bedford:  So you save energy as well?
Amit: You save huge amount of energy. Just to give you an idea, we typically have three to ten times lower power consumption compared to any display that's out there.
James Bedford:  That's amazing! But what type of heat does it generate? Is it really hot?
Amit:  So it’s not that hot at all, it's cool to the touch. People come and hug our display and don't feel the heat or even in the back and that's a big advantage we offer our customers. No matter how big a display you do, you don't need major HVAC, you don't need any electrical infrastructure changes. You can plug a 200 inch display on single wall plug and it will work. Imagine doing this with any other display technology, it will not work, you need a lot of electrical outlets and you need cooling HVAC.
James Bedford:  Thinking about the workplace and enterprise customer for example or a partner, how would they use a video wall to aid corporation? Suppose we're at collaboration summit in Miami
Amit:  So now these large video walls allow three things combined; large size, high resolution, and high brightness. A combination of three is very powerful and most of the displays out there can do large sizes but cannot do resolution or brightness or vice versa. This display allows all three without compromise. What that means is now you can walk into a conference room, you can do content sharing just like any projector would do, but you don't have to turn the lights down, you don't have to draw the curtains so that the room is dark to see this. Our brightness is so high there's no wash out. Now, when you have a large surface and high brightness, what you can also do is telepresence type activity. That means a room to room can communicate with each other, not just face-to-face, but the entire room of people can communicate with entire room of people somewhere else.
James Bedford:  That's amazing.
Amit: Now the next step of what you can do is while you're doing video conferencing, at the same time, because the surface of the screen is so large, you can actually share content. On top of that, somebody can walk up to the screen and try to stretch or move the content because you have full touchscreen on it. It's cool to touch so you don't feel the heat standing there you can stand in front of it all day long and feel no heat.
James Bedford:  Are you exhibiting this week? Can we actually see one of your video walls here at collaboration summit?
Amit: Absolutely! I guarantee you when you see it you'll be totally immersed in it. You will not realize anything else around you, you will just see the video wall.
James Bedford:  I can't wait to take a look. Amit, thank you so much your time today.